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The real ROI of being customer-centric

No business will survive long without satisfying its customers. That much should be evident to any company whether it is established or just starting out. But there is a big difference between being customer-focused, in the traditional sense of supply meeting demand, and placing customers at the very heart of everything you do. While one is surface deep, a promise made in glib marketing statements such as ‘our customers always come first’, the other is a strategy that permeates to the roots of a business and engages every employee. And that’s what we’re looking at today. Because it’s easy to fall into a trap of falsely thinking you have made the switch to putting customers at the heart of your [...]

By |May 21, 2017|Categories: Customer Service, Financial|0 Comments

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