Marketing Professional with over 15-years experience within Fortune 500 corporations. Multi-awarded within the Marketing, PR, media and advertising fields in the Middle East and Globally. Recognised as Marketer of the Year for her breakthrough contribution in the MENA region by Effie MENA.


Francesca joined Nissan in 2007 and advanced through the company expanding her experience across both Infiniti and Nissan brands. Leading their Marketing & Communications functions, she had responsibility for over 15 markets across the region. Reporting directly to the Managing Director, she managed several high profile projects including new product launches, introduction and launch of new markets, brand strategy, digital transformation, start-up incubator initiatives and more.


Under her guidance, both brands have claimed several awards locally and internationally, while growing market share and profitability. These accolades resulted in Infiniti been recognized as the most awarded auto brand in 2015 (Effie, FOM), most effective premium auto brand in 2014 and 2015 (Effie index, Effie award, Cristal) and Nissan, as Advertiser of the Year in 2019. 


She built a reputation around major events & experiential marketing (digital, social and on-ground) to drive engagement and growth, thanks to her successful collaborations with Formula 1, Formula E, Cirque du Soleil, UEFA, and more. She has been featured on several magazines (Communicate, Campaign, AME Info, Arabian Marketer) and shortlisted as Person of the Year in 2017 by the Arabian Marketer. 


In her last corporate role, Francesca had embarked on a mission to elevate the leadership style to a more conscious and human-centric one. Where people are valued. Decisions are taken from a different truth. Culture to be re-empowered. Humans to be noticed. Real connections to be revalued. Acceptance to be extended and difference to be celebrated. Her story was recently published in a compilation book, Ignite Your Life for Conscious Leaders, where she takes the reader through the challenges that ignited her to propel forward, to transform as a leader and into the arena of helping others.


She is now working as a Marketing & Brand Strategist, Consultant and Mentorship, helping clients with impactful marketing, content curation, scale-up & business strategies, transformations and culture development. Her clients range from start-ups, SMEs, agencies and bigger organizations across multiple industries who need an extension of their marketing function, a restructuring or just a consultation for effective marketing & branding strategies.


Francesca holds a Summa Cum Laude bachelor’s degree in Marketing and Business Communication and a Summa Cum Laude master’s degree in Marketing Management from Urbino Economy University, in her native Italy.  


Born and raised in Italy but lived abroad for 20 years, she now resides in Dubai. Francesca is an avid traveller and has a strong interest in art, personal growth, meditation, photography, design, yoga, neuroscience, wellbeing, F&B and hospitality.