Loyalty is defined in the Harvard Business Review as ‘the willingness of someone to make an investment or personal sacrifice in order to strengthen a relationship.’ and so Loyalty Marketing is a specialized and highly effective management tool designed to ensure your customers feel valued and rewarded.

From its humble beginnings when customers collected stamps, to the explosion of points-based programmes around the world that recognise and reward behaviour, loyalty marketing has become an increasingly important approach for any brand concerned about retaining its customers and driving advocacy – a key driver of corporate performance.

Led by the critical importance of acquiring and retaining profitable customers, leading airlines, hotels and car hire companies were the first sectors to develop formal loyalty and retention programmes and have now evolved even further to offer unique service benefits, recognition tools and actual customer rewards.

As consumers become increasingly sophisticated, brands need relevant insights and expertise to create truly engaging programmes if they expect to achieve genuine customer advocacy – described by Harvard Business Review as ‘The One Number You Need to Grow’.

We are experts in loyalty marketing solutions with experience across all key sectors. We deliver fresh thinking to allow you differentiate your business no matter how competitive the environment. Our proven programmes ensure your customers feel loved and loyal – driving brand value and profitable growth for your business.

Whether you need a compelling new loyalty strategy or you already have a loyalty programme and are simply looking for exciting new ideas and the latest loyalty thinking, we offer clear, strategic thinking and effective solutions to ensure you acquire and retain customers.